Essay on Digital Customer Engagement and Social Media

Digital customer engagement is the process of business companies using social media to get involved with customers online. Customer engagement interest is increasing and it’s paralleled to the continued evolution of the internet and the appearance of new digital technologies and tools that has been dubbed web 2.0, particularly social media and social networking like facebook, LinkedIn, blogs, wikis, twitter, Youtube and MySpace. Social media with interactive nature with its capability to establish conversations among firms and individuals in communities of customers and sellers and involve customers in satisfied generation and value creation has energised practitioners with its potential to better serve customers and satisfy their needs†¦show more content†¦These following bellow are some m-commerce applications: †¢ Sharing digital files or personal information online with family, strangers and friends. †¢ Transferring money from a preconfigured bank account †¢ Taking part in Internet auctions †¢ Shopping for goods on the Internet (books, flowers, groceries, etc.) †¢ Issuing electronic payment in physical shops (Chen, Li, Xi and Xu, 2011). Customer engagement and webflow user experience in e-commerce The following below stats the engagement customer have in e-commerce applications also with the webflow user experience they have on e-commerce. Today, user experience designer concentrate on page design and information architecture instead of user flows that need to be assisted by the design. Now this following below will illustrates methods and practice of involving webflow experience in e-commerce. Design flows that are joined to clear objectives let user experience designer to create a positive user experience and a valuable one for the business we’re working for (Brown, 2012) Start with the user Recognise each user and business objective is the first step to creating design flows that meet all of them. Starting a website project with in depth look at the objectives of the business and the user, various flows that needs to be designed in order to achieve bothShow MoreRelatedMarketing and Act Convert Engage1038 Words   |  5 PagesA SOSTAC ® and PRACE planning checklist for online marketing Table of contents Start here – how can this template be used? 1 SOSTAC ® Digital Marketing Plan outline incorporating RACE 2 SITUATION 2 OBJECTIVES 2 STRATEGY 3 TACTICS 3 ACTIONS 4 CONTROL 4 Start here – how can this template be used? SOSTAC ® and RACE are two of the main tools we’ve created to help marketers plan and manage their marketing. 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Pet Friendly By Sue Pethick - 1324 Words

Animal companionship is available through many choices and may include such examples as furry, four legged creatures or those that may slither and frighten even the most ardent animal lover. Still, the mutual bond that forms between owner and guardian transcends the daily duties associated with pet ownership. These emotional relationships are corroborated through personal stories and often presented in heartwarming movies and novels. Pet Friendly by Sue Pethick utilizes an encouraging theme to embody one example, which exemplifies how pet ownership, including the rewarding aspect of adoption, has a magnitude of positive benefits on the physical, emotional, and social well-being of the human companion. There are a significant number of†¦show more content†¦Unfortunately, some individuals may have reservations about animal adoption because of preconceived notions of low success rates. Mindful of these concerns, Pet Smart Charities sought information regarding the success rates of animal adoptions. In three surveys performed over a one year period with respondents who adopted dogs and cats from either a PetSmart location, Adopt-a-Thon event, or shelter, Neidhart and Boyd concluded there was an overwhelming positive response to animal adoption (175). Ninety percent reported being very satisfied with the animal chosen, while only two percent responded very dissatisfied. Additionally, eighty eight percent reported being very satisfied with the adoption experience, and ninety eight percent would recommend their adoption location to others (176). While adoption is just the beginning of the subsequent years of happiness and companionship for the pet and the caretaker, numerous oth er benefits accompany this camaraderie. Individuals who share their lives with animals reap numerous physical benefits, which leads to an improvement of overall health. One of the most widely known physical rewards is simply achieved by exercising with a dog, which mutually benefits both parties and involves merely taking the recommended thirty minute daily walk (Benjamin 1). Additionally, the reduction in heart disease, which is a more

Global Independence and Macroeconomic Performance

Question: Discuss about the Global Independence and Macroeconomic Performance. Answer: Introduction: The firm operates in Australia which has an overall stability on political system or government. This means that the likelihood of destabilizing or overthrowing the government by unconstitutional or violent means alongside politically-motivated violence and terrorism is low on average (Papadakis, 2012). Thus, Australia remains one of the global most politically stable countries. The Economist Intelligence Units latest report showed that Australia had achieved one of the highest rankings of any nation in the globe for political stability translating to increasing ease of doing the business with low corruption as well as high government support. Unemployment Rate The unemployment rate in Australia measures the number of persons actively searching for a job as a proportion of the labor force. As at December 2016, the unemployment rate stood at 5.8%. This was the highest jobless figure after rising from 5.7% in November 2016 despite the economy adding 13,500 jobs with the number of unemployed rising by 14,700. The rate of unemployment averaged 6.92% between 1978 and 2016, hitting an all-time high of 11.1% in October 1992 and recording a low of 4% in February 2008 (Bell, 2012). However, in the US, the unemployment rate increased to 4.70% in 2016 December from a 9-year low of 4.60% in the past month and aligned to market anticipation. The unemployment rate in the US averaged 5.810% from 1948 to 2016, hitting an all-time high of 10.8% in 1982 November and a record low of 2.5% in 1953 May. Interest Rate On December 6th, 2016, RBA left the cash rate unaltered at a record low of 1.50% as anticipated. The inflation is expected to remain low for some time before returning to more normal levels. The rate of interest in Australia averaged 4.810% from 1990 to 2016, hitting an all-time high of 17.5% in January 1990 and a record low of 1.5% in August 2016. However, the benchmark of interest rate in the US has been increased by the US Federal Reserve by 0.250%, only the 2nd rise in ten years. The Central Bank voted in unison to increase the key rate to a range of 0.75% to 0.5% due to the sturdy growth of the economy and growing employment. Inflation Rate In Australia, there is a low rate of inflation. The consumer prices in the country rose 1.50% through the year to the 4th quarter of 2016 from 1.30% in September quarter, however, slightly below markets anticipation of a 1.60% increase. In the United States, however, consumer prices rose 2.10% year-on-year in 2016 December following a 1.70% increase in 2016 November and matching market anticipation. Australia in a recession, boom or otherwise? The country has always been tagged a lucky country. It is neither in a recession nor a boom. Despite the business investment having fallen sharply, GDP growth has remained nearly its 25-year average of three percent. This has made the commodity-price to fall hence quelling the rising inflation. Currency Exchange Rate for Exports Globe International exports its products to other countries like Hong Kong and China. The currency exchange rate between Australian and China can be stated as 1 Australian Dollars equals 5.21 Chinese Yuan. On the other hand, the currency exchange rate between Australia and Hong Kong is given as 1 Australian Dollar equals 5.88 Hong Kong Dollar. These are the levels of the currency exchange rates among the three countries. From 2013 to 2017, there has been a general drop in the exchange rate between the Australian and Hong Kong currency exchange from around 1AD=8.3 HKD to 1AD=5.88HKD. This trend has also been witnessed between Australia/Chinese exchange rate that dropped from 1AD=6.8 Chinese Yuan in 2013 to 1AD=5.21 Chinese Yuan in 2017. Commenting on Overall Macroeconomic Conditions The information reveals that the conditions will be more favorable in the future for Globe International Limited. The main products are likely to be normal, and hence the demand will likely decrease during the recession. The economic climate of the destination countries will reflect well on the Globe International Limiteds sales (Alesina Summers, 2013). The firm is not likely to face problem accessing key factor inputs since there is no shortage of skilled labor as shown by the unemployment rates above. Therefore, there is no possible adverse effects on the future operating costs. The recent trends in exchange rate between Australia/China and Australia/Hong Kong will unlikely affect the costs and revenues of the Globe International Limited. References Alesina, A., Summers, L. H. (2013). Central bank independence and macroeconomic performance: some comparative evidence. journal of Money, Credit and Banking, 25(2), 151-162. Bell, S. (2012). The Unemployment Crisis in Australia: Which Way Out?. Cambridge University Press. Papadakis, E. (2012). Constituents of confidence and mistrust in Australian institutions. Australian Journal of Political Science, 34(1), 75-93.

Psychological Trauma in In Cold Blood Cold Blood E Essay Example For Students

Psychological Trauma in In Cold Blood Cold Blood E Essay ssays Psychological Trauma in In Cold Blood Brian Conniffs article, Psychological Accidents: In Cold Blood and Ritual Sacrifice, explains how Truman Capotes nonfiction novel demonstrates the psychological trauma that the murderers and the townspeople of Holcomb face after the murders of the Clutter family. Conniff begins his article by stating that in the last twenty-five years imprisonment and execution has reached an all-time high level of obsession among the American public. Since this type of violence has been so normalized it is rarely properly understood (1). With this in mind, prison literature has continually suggested that the most fortified barriers are not the physical walls and fences between the prison, and the outside world; the most fortified barriers are the psychological walls between the preoccupations of everyday life . . .and the conscious realization that punishment is the most self-destructive kind of national addiction (Conniff 1). Conniff believes that these psychological walls are most confronted in and clearly seen in In Cold Blood. When Perry Smith, one of the murderers, confesses to the crime to Agent Alvin Dewey, Agent Dewey is surprisingly disappointed. Agent Dewey discovers that the truth is more disturbing than anything he would have ever imagined. Conniff writes, The truth, Dewey discovers, is at once more ordinary and more disturbing than anything he has been able to imagine (2). Smith and Hickock did not murder the Clutters for revenge and they didnt even know their victims. The crime was a virtually impersonal act and Agent Dewey does not want to believe this (2). At first Capote was not concerned with the capture and punishment of the criminals. Capote underestimated the communitys need for retribution and its need to return to normalcy by enacting a violence of its own (2). Before the murders the community lived an unfearful life, no locked doors, no suspicion of one another. This normalcy could not be restored until the murderers were caught and punished (2). When the community began to lock its doors at night, it was trying to keep the invader from outside the community out (2). When the Hickock and Smith were finally caught the community categorized them as animals, this allowed the community to deprive them of their humanity (2). Conniff goes on to say, a common normalcy ultimately depends upon the complete exclusion of outsiders, the exorcism of these mysterious animals is just as important as their discovery and capture (3). Agent Dewey is responsible for solving these murders. He comes up with two concepts. The first is that there is one killer, who knew the family and the house. The second is that there is one murderer with and accomplice. Agent Dewey is reluctant to accept these explanations. The first involves careful planning and this type of rationality distinguishes people from his community from animals and madmen (3). The second theory involves two people reaching the same degree of rage, psychopathic rage (3). Agent Dewey finds it difficult to understand how two people could reach this same degree of rage. Agent Deweys two concepts exclude each other, he does not want to believe either one. He wants to believe that someone completely isolated, mentally and socially committed the murders (4). With the turn of events, Truman Capote is forced to travel deeper into the center of the American psyche (4). He was there with the crowd when the murderers were brought back to Kansas for the trial. Capote describes the scene, the crowd fell silent at the sight of them as if they were surprised to see them humanly shaped(4). Conniff writes, This amazement at the sight of the killers is a clue to the effect of fear that is, of all the effects the novel tries to document, the most resistant to conscious awareness (4). .u91c7393d873b46dbda2b9c0cf314ee53 , .u91c7393d873b46dbda2b9c0cf314ee53 .postImageUrl , .u91c7393d873b46dbda2b9c0cf314ee53 .centered-text-area { min-height: 80px; position: relative; } .u91c7393d873b46dbda2b9c0cf314ee53 , .u91c7393d873b46dbda2b9c0cf314ee53:hover , .u91c7393d873b46dbda2b9c0cf314ee53:visited , .u91c7393d873b46dbda2b9c0cf314ee53:active { border:0!important; } .u91c7393d873b46dbda2b9c0cf314ee53 .clearfix:after { content: ""; display: table; clear: both; } .u91c7393d873b46dbda2b9c0cf314ee53 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u91c7393d873b46dbda2b9c0cf314ee53:active , .u91c7393d873b46dbda2b9c0cf314ee53:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u91c7393d873b46dbda2b9c0cf314ee53 .centered-text-area { width: 100%; position: relative ; } .u91c7393d873b46dbda2b9c0cf314ee53 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u91c7393d873b46dbda2b9c0cf314ee53 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u91c7393d873b46dbda2b9c0cf314ee53 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u91c7393d873b46dbda2b9c0cf314ee53:hover .ctaButton { background-color: #34495E!important; } .u91c7393d873b46dbda2b9c0cf314ee53 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u91c7393d873b46dbda2b9c0cf314ee53 .u91c7393d873b46dbda2b9c0cf314ee53-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u91c7393d873b46dbda2b9c0cf314ee53:after { content: ""; display: block; clear: both; } READ: Genetics EssayThe community cannot return to normal until the fear and the ritual are fused into another act of violence (Conniff 5). In order for the community to mend the internal distrust they must seize upon a sacrificable victim or victims (5). Conniff writes, Capotes depiction of the murder trial is, in effect, an attempt to demonstrate that this .

Eugene Oneill Essays (1167 words) - Plays By Eugene ONeill

Eugene O'neill Eugene Gladstone O'Neill's life is reflected throughout his plays in order to let out his true feelings. Eugene O'Neill was born in October on the 16, 1888. He was born in New York City, New York, in a hotel on forty-third and Broadway. For the first seven years of his life, he traveled with his parents. James O'Neill, his father, was among the top actors of his time and his mother, Ellen Quinlan, did not work, she only followed James from stage to stage. They traveled with the famous melodrama, The Count of Monte Cristo, which his father acted in. Right from the start, O'Neill was growing up with plays all around him (143). Eugene's early education came from different Catholic schools. From 1895-1900, he attended St. Aloysius Academy for boys in Riverdale, New York, and from 1900-1902 he went to De La Salle Institute in New York. After the De La Salle Institute, he attended a preparatory school, Betts Academy in Stanford, Connecticut. From 1906-1907, he attended Princeton. After a year, he was kicked out for breaking a window in a stationmaster's house. Throughout these years of education his home life, or life on the road, wasn't very good. According to George H. Jensen in the Dictionary of Literary Biography , Eugene's home life was crucial to the plays that he wrote. Filled with guilt, betrayal, and accusations, it is, sometimes hard to see and sometimes Castellari 2 very easy for us to see. Ellen Quinlan O'Neill felt betrayal when three months after her marriage, James was accused by Nettie Walsh of being her husband and the father of her child. Jamie, Ellen's firstborn, passed the measles to Edmund, her second born, who died shortly afterward. Ellen became a drug addict after a doctor gave her morphine while getting better after Eugene's birth. Later, she blamed her addiction on James, her husband. She said that he was too miserly to pay for a good doctor (141-142). This is almost the exact plot of the play Long Day's Journey Into Night. Most of his entire home life was developed into his plays. His feeling about his mother being a drug addict were presented in the play Long Day's Journey Into Night (156). ?His early years were profoundly affected by the pressures of his mother's recurring mental illness and drug addiction and by his tempestuous relationship with his father, a discordant family situation that he later drew upon when writing Long Day's Journey into Night? (Poupard 156). In the play, the mother was a morphine addict, just as his mother was in real life. In life, her addiction was because of the birth of her second son, Edmund, but she blames it on her husband. In the play, the mother actually blames her morphine addiction on her youngest son, Edmund. While Eugene was living at home, there were many other things going wrong that showed up in Long Day's Journey into Night. One of the events was the relationship of his mother and father. Throughout his life, they fought Castellari 3 continuously about her drug addiction. Another was that Edmund was sick throughout the entire play. O'Neill's real brother Edmund was sick since a young child and died of malaria. This entire play can almost be considered an autobiography (146-147). Eugene O'Neill's Long Day's Journey into Night is intensely personal and directly autobiographical. Written in an agonizing attempt to understand himself, and no doubt primarily for his own sake, it is not only about himself, but about his father and his mother as well. Because O'Neill was so essentially a dramatist, self-examination and the attempt to lighten the burden of the past inevitably took the form of a drama. (Krutch 158) Eugene Gladstone O'Neill's play Long Day's Journey into Night definitely portrays his feelings about his family. He shows that he dislikes the relationship of his parents, but that he can not blame it wholly on them. He also puts part of the blame on the drugs that make his mother act the way she does and on the alcohol that makes his father act the way that he does (158). Once O'Neill left home and was dismissed from Princeton because of his grades, he had to work

Analysis of Theoretical Perspectives, Research Methodologies and Methods Essay Example

Analysis of Theoretical Perspectives, Research Methodologies and Methods Essay Example Analysis of Theoretical Perspectives, Research Methodologies and Methods Paper Analysis of Theoretical Perspectives, Research Methodologies and Methods Paper According to the Dictionary of Qualitative Inquiry â€Å"postmodernism is an attitude toward the social world at the current stage of its historical development- more of a diagnosis than a theory† (Schwandt 1997, 201). Using this definition â€Å"Children and the Revolution† most comfortably fits into the theoretical perspective of postmodernism. This becomes obvious in the very first lines of the article when the author states her opinions in terms of the current social atmosphere (Craig 2006, 125). More evidence of this theory is found in Craig’s statement that â€Å"we have had half a sex revolution† (2006, 126). Craig seems to be presenting her ideas in this article in order to correct a social assumption that the time and effort of child rearing has become more equal among the sexes, but as her study shows, it has not. This research also fits best within the concept of survey research, even though the researcher herself did not perform the surveys, but used survey information collected from the Australian Bureau of Statistics in their 1997 Time Use Survey (TUS) instead (Craig 2006, 128). Considering the depth of the TUS and the breadth of the number of the individuals that completed the survey as well as the completion rate because of mandatory cooperation with government research such as this, Craig’s analysis of this data is likely to be much more complete and accurate than if she were to conduct her own survey (Craig 2006, 129). Craig’s methods seem to be a comparative analysis, or cross-case analysis (Schwandt 1997, 46). Single cases of individuals’ time spent in certain activities were collected on both male and female, and parent and non-parent participants. These reports of activities and time spent were then averaged according to group, and then compared; male vs. female, parent vs. non-parent (Craig 2006, 129). In contrast, â€Å"Time and Labour† seems to take the more or less rather raw data that Craig offers on time spent in child care for fathers and asks analyzes this a little deeper. The theoretical perspective used in this article seems to be interpretivism. Dermott takes into account the same kind of information that Craig has presented and determines that not only is there a disparity in the actual time spend in child care between men and women, but there seems to be a distinct difference in the psychological frame of mind between mothers and fathers. Dermott looks at the social constructs behind being a â€Å"good worker† and a â€Å"good father† as far as time investment in each activity (Dermott 2005, 91). This research seems to imply that, not only do fathers spend less time in caring for their children, but they do not feel that spending an amount of time equal to that of the mother is necessary for them to achieve the same degree of esteem. Though the methodology that Dermott uses could be considered the same as Craig’s since they both use direct survey-type material straight from their participants, it would be more accurate to say that Dermott is using a heuristic inquiry approach. On the surface both Craig and Dermott are investigating the same phenomenon, just on opposite ends of the spectrum. However, Dermott’s departure from simply analyzing the hours spent in childcare can be seen in such places as on pages 93-94 where she begins by stating that â€Å"Feeling responsible† was one cited reason why the men participating in the study chose to spend more time at work than with their children. Dermott’s investigation of why there is a discrepancy between the role of men and women in rearing children is what makes her work more heuristic than simply a survey. Dermott’s methods are also in contrast to Craig’s since her methodology requires a deeper, more personal look at her subjects than a collection of recorded numbers can provide. Clearly, through various quotes taken directly from her subjects, Dermott has used an interview method to obtain her research material. When comparing the two articles, Crotty’s discussion of the four elements of social research becomes quite poignant (Crotty 1998, 1). Ultimately Craig and Dermott are researching almost identical topics, though they are focusing on the different genders in the same topic. Craig’s approach expresses the discrepancy, but focuses on showing that raising children is, in fact, a major financial and temporal burden, and the women take the brunt of the temporal responsibility as well as play a major support role in the financial responsibility. She shows how this has actually evolved over the years through the change in women’s roles in society. Dermott, on the other hand, addresses the same topic, but explores the reasons behind the disparity. Interestingly enough, Dermott’s research serves as an extension of Craig’s work, though it also shows that the men have the same problem with the one-sided sexual revolution by stating that, though men are being inc reasingly expected to spend more time in child care their roles as the main support of a family have not changed enough to keep up with this trend (Dermott 2005, 92). This stands both in opposition and in explanation of Craig’s statement that though women have entered the workforce in huge numbers the expectation of them taking the majority of the domestic and child care responsibility has not changed (Craig 2006, 126). It is because of the subtleties in the development of the four elements that these two researchers could approach practically the identical topic and yet develop such different perspectives that provide unique information about the topic.

Marketing plan Assignment Example | Topics and Well Written Essays - 500 words - 2

Marketing plan - Assignment Example We will introduce the new notebook, The Book-It Note, with penetration pricing and formidable advertising. We will also employ extensive distribution, which will translate to increased revenue and growth rate. Those over 31 years of age purchase relatively over 50 percent of all the notebooks as shown in the table above. Purchase of notebooks is also supposed to be dependent on gender. Normally, women purchase notebooks more than men do. However, the trend changes when the group in question is around 35 years of age or older. The current generation of young men is used to smartphone apps more than ladies are meaning that they may not be a very good set of The Book-It Note customers. For female student customers, their attention to aesthetic may require that we make the notebook a little appealing with vibrant colors. However, The Book-It Note is generally plain and neat eliminating any distractions while using it. Within the consumer market, we identify middle and upper-income professionals who normally have very tight schedules and their professions demand that they do not forget things they have discussed throughout the day or worse still, forget future meetings. The intricacy involved in using phones to record notes or noting down future appointments plus the possibility that the phone discharges or may lose data require more ‘tangible’ places to note down important information. The classical notebook is normally the best for this purpose. To reach this market, we will employ sales and marketing agents who will be visiting people in their offices and informing them of our innovative